Industry Food manufacturing Key people Jack Link
Troy Link Website Official Website CEO Troy Link (2013–) Founded 1986 | Area served Worldwide Products Beef jerky Headquarters Wisconsin, United States Founder John 'Jack' Link | |
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Subsidiaries Valpon, Inc., L.S.I., Inc. – New Glarus, Ball Manufacturing Inc. Profiles | ||
Jack link s beef jerky challenge
Jack Link's Beef Jerky is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986. They are known for their "Messin' with Sasquatch" ads. In 2013 they signed a sponsoring deal with the Seattle Mariners.
Contents
In addition to their original facility in Minong, Wisconsin, the company also has facilities across America such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.
On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
Advertising
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." This new logo was designed by Davis Design of Mississauga, Ontario.
In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".
Ingredients
2.85Oz Original Beef Jerky Beef,water,Sugar,salt, less than 2% soy sauce{wheat,soybeans,salt},Maltodextrin,Flavorings,Hydrolyzed corn protein,Yeast Extract,Citric Acid