The Coca-Cola J-League MVP of the Month is an award sponsored by Coca-Cola (partner since 2009) and promoted by J-League to highlight the best player in J. League and J. League 2.
In this award, for now, J3 League is not considered. In every first two-divisions match, there will be a MVP, as for one for each division in every month. This tradition started in 2013: the J-League site gives the announce about the award every first week of the successive month.
References
J.League MVP of the month Wikipedia(Text) CC BY-SA