J. P. Chenet

History

In 1984, Les Grands Chais de France (GCF Group) conceived of a branded bottle consisting of characteristic curved bottleneck and a large body. Calling the bottle design "Josephine", its manufacture required the adaptation of existing industrial tools. This new brand was named J. P. Chenet.

The first JP Chenet bottle was born in 1984 and, following its immediate success, in 1987 the range was completed by a sweeter white, Vin de Pays des Côtes de Thau, and a rosé, Cinsault Vin de Pays d’Oc. JP Chenet won a Packaging Oscar and the Verre Avenir award in 1991. In 1992 the brand reached the milestone of over 400,000 cases of 9 litres sold. To meet new consumption habits, the brand launched a line of 25cl wines in 1994. Beginning in 1996 JP Chenet built a stronger quality image with the addition of 2 premium wines aged in barrels: Merlot-Cabernet and Chardonnay. A 3 litre Bag-in-box was launched in 2000. In 2004 7.4 million boxes of 9 litres were sold and JP Chenet launched a range of sparkling wines available in 750 ml and 200 ml. In 2005, in line with the changing market, the brand revised its packaging for 750ml and 250ml. Also in 2005, the Joséphine bottle was engraved with the brand’s effigy for the entire wine range. In 2008 the Classic range was revamped for a more elegant and dazzling look. In 2009, determined to be trendy, JP Chenet launched a flavoured wine called Fashion. In 2011, with concern for the environment, JP Chenet launched its wine in a range of 18.7cl PET containers. A pioneer of French varietal wines, JP Chenet that year also launched a range called Terroir offering the most characteristic AOP grape varieties. JP Chenet launched its limited edition Cabernet-Syrah and Merlot in 2012. JP Chenet launched JP Chenet ice, a sparkling wine, in 2014.