Recorded 2013 Label Atlantic | Genre R&B | |
Released May 22, 2013
(see Release history) Format CD single, digital download Length 4:18 (solo version)
4:41 (with Chris Brown) | ||
"It Won't Stop" is a song recorded by American singer Sevyn Streeter, featuring vocals from American singer Chris Brown. was released on May 22, 2013 as the first single from her debut extended play (EP) Call Me Crazy, But..., by Atlantic Records. The single achieved gold status from Recording Industry Association of America and received a warm reception from industry critics and the public.
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Reception
According to the Vibe magazine, the single "dominated the Mainstream R&B/Hip-Hop Airplay category for nine weeks straight" upon its release.
NPR has described the song as having "sunk into our collective consciousness through commercial radio play and a music video viewed more than 35 million times [as of 2014] and on the recommendation of a growing group of critics and fans", with lyrics that are "vernacular, warm, and unpretentious".
Background and composition
The song was premiered on May 22, 2013. On June 24, 2013, Streeter released an acoustic performance video for the single. "It Won't Stop" is described as a contemporary R&B song.
Streeter released the remix to the song on August 28, 2013. It features Chris Brown. Streeter released an extended play of a collection of remixes featuring Brown on February 18, 2014.
Music video
On October 10, 2013, Streeter uploaded the music video for the remix on her YouTube account. The video for the remix also premiered on BET's 106 & Park and was directed by Brown who also appears in the video along with NBA player Dorell Wright, playing Sevyn's love interest.