Released 29 October 2012 Genre Indie Pop Label So What Recordings | Recorded 2012 Length 3:13 | |
Format Digital download, CD single | ||
"It's Only Love" is a song by British singer-songwriter Matt Cardle, released as the lead single from his second studio album, The Fire, on 29 October 2012. It was written by Matt Cardle and Paul Statham and produced by Matt Cardle. The song peaked at number 175 on the UK Singles Chart.
Contents
Background
Discussing the song, Cardle said: "When I started writing the track with Paul, we immediately started to feel a bit of an '80s vibe, so we just ran with it! Big vocals, big drums… it was great fun to write." Explaining the lyrical content, Cardle says the song is about not leaning too heavily on the ideals of romance, "I fell in love and it didn't quite work out and how I was feeling at the time that's how I was putting it across in the song, that sometimes it's not the be all and end all."
A music video to accompany the release of "It's Only Love" was first released onto YouTube on 3 October 2012, at a total length of three minutes and ten seconds. The video was filmed in Palmdale, California. It features Cardle walking along a long stretch of road, being followed by people who have just been dumped by their partners. Cardle came up with the concept on his way home from a gig, drawing some inspiration from one of his favourite films, Forrest Gump, for the scene involving a group of people walking down an empty highway.
Promotion
Cardle performed the song acoustically on various radio shows ahead of the album release and on STV. He performed it with a live band on This Morning on 29 October 2012.
Chart performance
The song peaked at number 175 on the UK Singles Chart, due to little promotion and very little radio airplay.