Is This Justice

Is This Justice? is a multimedia campaign, launched by human rights organization Breakthrough in 2007, bringing attention to the stigma and discrimination faced by women—especially widows—living with HIV/AIDS.

Many women living with HIV/AIDS have been infected by their husbands or male partners, and suffer discrimination because of the disease. In India, 92% of women widowed by AIDS are forced by family members to leave home after their husband's death. This campaign sought to put a face to the issue through public service announcements, and by inviting HIV-positive women to share their stories. The advertising agency Ogilvy and Mather produced this campaign pro bono in four languages: Hindi, English, Kannada and Marathi. The "Is This Justice" PSAs received the 2007 Radio and TV Advertising Practitioner's Association of India award for "Best Film with a Social Message" and the 2008 Bronze Abby Award in the Public Service category.