Language English Publication history 1983-present | Edited by Jillian Farquhar Frequency 7/year | |
Discipline Financial services, marketing Publisher Emerald Group Publishing | ||
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing).
The journal is ranked in the D category by the scientific journal ranking JOURQUAL (German Academic Association for Business Research/VHB) in 2008.
References
International Journal of Bank Marketing Wikipedia(Text) CC BY-SA