The International DMB Advancement Group (IDAG) was established in June 2009 by companies from Great Britain, Italy, Malta, Netherlands and Norway.
The groups works to promote TV, radio and data servies via DMB, DAB and DAB+ and enhanced functionalities via other networks, such as 3G and Wi-Fi. IDAG is working with manufacturers to specify and get attractive devices that combine broadcasting and the internet into the market.
IDAG focuses on creating a bigger Pan-European market for DMB/DAB+ terminals through purchasing partnerships, collaborations with other companies and organizations, coordination of technical solutions and the development of business models. Mr. Gunnar Garfors who is CEO of NMTV - one of the members, is IDAGs President. Mr. Ronald Haanstra of MTVNL is the organization's Vice President.