Insights West is a full service Canadian market research and polling company. It was established in 2012 by Steve Mossop to provide services to private and public sector clients across Western Canada.
Insights West’s headquarters are in Vancouver, British Columbia, Canada, and the company also has an office in Calgary. Insights West specializes in public opinion polls and consumer research. The company also runs Your Insights, an online panel created to conduct surveys with representative samples of residents of British Columbia and Alberta, and the Your Insights Multicultural Panel, focusing on the opinions and perspectives of the Chinese and South Asian populations in Metro Vancouver.
In October 2015, Insights West announced the acquisition of focus group facility SmartPoint Research, located in the Yaletown area of Vancouver, which was renamed "Vancouver Insights Centre".