Headquarters South Korea Products Skincare, cosmetic, | Area served Worldwide Parent Amore Pacific | |
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Founded South Korea
2000 (2000) | ||
Innisfree (Hangul: 이니스프리) is a South Korean cosmetics brand owned by Amore Pacific.
Contents
Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name originated from W. B. Yeats' poem, 'The Lake Isle of Innisfree'.
It is one of the few Korean brands that use organic ingredients certified by France's ECOCERT organization.
Innisfree has stores in South Korea, Hong Kong, China, Japan, Taiwan, India, Singapore, Malaysia, and Vietnam. Innisfree launched its first Indian store in New Delhi on October 10, 2013, in Singapore on November 22, 2013 the first store in Malaysia on December 5, 2014., and the first store in Vietnam on November 2016.
Products
Innisfree is known for being South Korea's first all-natural brand. Their products range from makeup to skin care products for men and women. Their products include the Super Volcanic Pore Clay Mask, Olive Real Cleansing Foam, and the Wine Peeling Jelly Softener.
Spokespersons and models
Innisfree's first model was Han Chae-young. Actresses Kim Tae-hee and Nam Sang-mi have also endorsed the brand.
In May 2006, actress Song Hye-kyo was chosen as their 4th model. In 2007, actress Moon Geun-young endorsed the brand until 2009.
On September 21, 2009, Girls' Generation's Yoona became the new model of Innisfree, making her the brand's sixth model.
In February, 2012, actor Lee Min-ho was chosen as the new endorser of Innisfree along with Yoona.
In January, 2017, it was announced that LOONA would become new models for Innisfree. They will be featuring in Innisfree advertisements and be published in HighCut monthly.