Website www.ink-global.com Headquarters London | Founded 1994 Number of employees 420 | |
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Industry Travel media
Inflight magazines
Trade publications Founder Michael Keating
Simon Leslie Profiles | ||
Ink, or Ink Global, is a British travel media publishing and technology company. Founded in 1994, Ink is the largest travel media publishing company in the world. Ink publishes 26 inflight magazines for 20 airlines worldwide, as of January 2015. The company's 100 magazines, publications, and other media products currently reach more than 775 million global consumers annually. Ink Global is headquartered in West Hampstead, London.
Contents
- Overview
- Products
- Magazines
- Targeted Advertising Platform
- Advertising
- Travel Documents
- Technology Mobile
- Digital Advertising
- Additional Airline Advertising
- Partners List
- References
Between 2013 and 2015, Ink acquired the rights for several additional inflight magazines, including the publications for Hong Kong Express Airways, Norwegian Air, as well as United Airlines' Hemispheres magazine. In August 2014, American Airlines transferred production of its inflight magazine, American Way, from its in-house unit, AA Publishing, to Ink Global. American Way, which reaches approximately 193 million people annually, was relaunched by Ink in January 2015 as one of the company's largest publications.
Overview
Ink was founded in 1994 by Simon Leslie and Michael Keating to service two small airlines, one in the Middle East, British Mediterranean Airways, and other in Africa.
As of 2015, the company has grown to work with over 27 media clients, producing magazines, travel document advertising (targeted advertising), mobile apps and online properties. Ink employs over 300 people around the world to create more than 100 media products.
Products
Ink Global's products include:
In addition, Ink conducts global passenger research. Ink is currently headquartered in London, with key offices in Miami, New York, São Paulo, Singapore.
Magazines
Ink publishes over 25 magazines produced in 8 languages across Europe, the United States and Central America, Africa, Asia, Asia Pacific and the Middle East. Ink is responsible for many publications both online and offline such as Hemispheres Magazine, American Way, Cebu Smile and many more.
Targeted Advertising Platform
Ink’s Targeted Advertising (TAD) technology enables advertising to be customized to specific types of passengers based on origin, destination, gender, nationality, age, language, cabin class, fare type and frequent flyer status.
Advertising
In addition to its magazine business, Ink produces personalised advertising on print-at-home boarding passes and confirmation emails, and tailored inflight eMagazines.It sells advertising in over 100 countries in the form of magazines, retail catalogues, entertainment guides, and websites, print-at-home boarding passes, itineraries and confirmation emails as well as mobile apps.It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines.
Travel Documents
Ink offers advertising space on travel documents using their proprietary targeted advertising platform. Their range of travel documents includes print-at-home boarding passes, itineraries and booking confirmations.
Technology & Mobile
Ink create travel apps for iOS and Android platforms that allow airline passengers to book future travel, check-in and obtain mobile boarding passes among other key functions. To date, Ink has launched Mobile apps for Jetstar and Cebu Pacific.
Digital Advertising
The targeted advertising platform also offers Ink’s advertiser partners a unique way of targeting and retargeting consumers across all digital devices, from airline proprietary sites and mobile apps to third party sites through programmatic buying.
Additional Airline Advertising
Ink has multiple media space opportunities with chosen partner airlines. These include plane wraps, inflight entertainment guides, headrest covers, table trays, menus, timetables, seat-backs, check-in and on-board product sampling and in-cabin announcements.
Partners List
Ink's client list includes: