Infinite Comics is an imprint of comic books published by Marvel Comics, featuring original, made-for-digital stories about the company's superhero characters, including Spider-Man, Wolverine, the Guardians of the Galaxy, the Silver Surfer, the X-Men and the Avengers. The imprint was launched in 2012 with the publication of Avengers vs. X-Men #1: Infinite featuring Nova. Infinite Comics are designed for horizontal, on-screen reading. Rather than telling a story over a series of static pages that are divided into panels, Infinite Comics present screens of content that "take advantage of the digital format with techniques that would not be possible in a print comic, like dynamic panel transitions and captions or dialogue boxes that appear sequentially on an image at the prompting of the reader." The user retains control over the pace of the reading experience, advancing the story with each swipe – sometimes staggering elements into the existing screen (for example, a new word balloon) and at other times revealing an entirely new screen.
This narrative technique was inspired by the work of a French comic book artist, Yves Bigerel (alias "Balak"), who was recruited by Marvel as artistic consultant, storyboarder and artist.