The indie design movement is made up of independent designers, artists and craftspeople who design and make a wide array of products without being part of large, industrialised businesses. The designs created generally include work and art that is individual to that designer.
Self-employed indie designers are supported by shoppers who are seeking niche and often handmade products as opposed to those mass-produced by corporations. Such products may include jewellery and other accessories, ceramics, clothing, glass, metalwork, furniture, cosmetics, and art.
Indie designers often sell their items directly to buyers by way of their own online shops, craft fairs, street markets and a variety of online marketplaces, such as Etsy. However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline.
In recent years some large corporations have sold products which appear to closely resemble or directly copy the work of indie designers and artists. This has caused some controversy.
The indie design movement can be seen as being an aspect of the general indie movement and DIY culture.