If You Don't Buy This Book, We'll Kill This Dog!

If You Don't Buy This Book, We'll Kill This Dog: Life Laughs, Love and Death at National Lampoon is an American book that was published in 1994. It is a history based on the author Matty Simmons' involvement with the National Lampoon magazine and its various spin-offs including the film Animal House.

During the early years of National Lampoon in the 1970s, Matty Simmons was the chairman of Twenty First Century Communications, Inc, of which the original National Lampoon, Inc was a subsidiary company. From 1976–1977 he was the Publisher of the magazine and from 1978 for a period of time he was the publishing director.[1]