Editor Emily Blachford Frequency Bi-monthly Year founded 1997 | Categories Trade magazine Publisher Mark Kuban Company The Intermedia Group | |
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If Magazine (now known as "Inside Film") is an Australian print and online publication for screen-content professionals in Australia and New Zealand, developed and created by Stephen Jenner and David Barda, and first published in 1997. It contains original articles on film, television and digital media distribution, exhibition, marketing and finance, and reports on domestic screen production. It is now published by The Intermedia Group, a publisher of numerous trade and consumer publications in Australia. The core team at the magazine is headed up by publisher Mark Kuban, with Emily Blachford as the main editor and Ashwin Ravi managing the business development of the publication.
Each issue of the bimonthly magazine contains the section "IF FX", covering industry developments in makeup, CGI, animatronics, animation, costuming, set design, stunt effects, and concept art.