Industry Data and Analytics Headquarters San Francisco | Website www.identified.com Founded 2010 | |
Key people Brendan Wallace, Adeyemi Ajao | ||
Identified is a San Francisco-based data and analytics company that uses Facebook data to provide professional insights. The company is recognized for developing SYMAN (Systematic Mass Normalization), an artificial intelligence technology that transforms social data from Facebook into professional intelligence. The company has been featured on several media outlets, including MSNBC, Fox News, CNBC, Mashable, and TechCrunch.
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Identified was founded in 2010 by then-Stanford University students Brendan Wallace and Adeyemi Ajao.
History
Identified was developed by co-founders and co-CEOs Brendan Wallace and Adeyemi Ajao during their time at Stanford University. In its initial round of funding, the company raised $5.5 million from angel investors. The investors included Innovation Endeavors; Tim Draper; Alexander Tamas, partner at Digital Sky Technologies; Facebook executive Chamath Palihapitiya; William Henry Draper III, founder of Sutter Hill Ventures and Draper Richards; and Stanford University professors Joel Peterson and John Glynn.
Subsequently, Identified raised $15 million in Series B funding, led by VantagePoint Capital Partners and Capricorn Investment Group.
In May 2013, the company announced that it had added Jobvite CEO Dan Finnigan and Max Simkoff, the founder and CEO of Evolv, to its Board of Directors.
In February 2014 Identified was purchased by Workday (WDAY) for $88 million.
SYMAN Technology
In early 2013, Identified created SYMAN, which uses artificial intelligence technology to change social data from Facebook into data that can be used to identify professionals that would otherwise not be available to employment recruiters. The technology analyzes data from sources like Facebook and filters out relevant professional information that can assist in the recruitment process.
Reception
CEO Brendan Wallace has appeared on MSNBC, Bloomberg News, FOX News in Business, and CNBC's Power Lunch to speak about Identified and the rise of social recruiting.