Ian Bruce (marketing)

Updated on Nov 08, 2023

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Full Name Ian Waugh Bruce Role Professor Occupation Charity marketing		Website Ian Bruce Name Ian Bruce

Born 21 April 1945 (age 78) ( 1945-04-21 ) Spouse(s) Professor Tina Bruce CBE Books Meeting Need: Successful Charity Marketing Awards Order of the British Empire
Alma mater University of Birmingham Residence Richmond, United Kingdom

Ian Waugh Bruce (born 21 April 1945) is a British professor and vice-president of the Royal National Institute of Blind People (RNIB). He is also the founder and president of the Centre for Charity Effectiveness at Cass Business School, City University London.

Education

He was educated at King Edward VI School, Southampton, at Central High School in Phoenix, Arizona, and at the University of Birmingham, where he obtained a Bachelor's degree in Social Sciences.

Career

1983 – 2003, Director General, RNIB

1991 – 2010, Director, Centre for Charity Effectiveness, Cass Business School, City University London

2003 – present, Vice President, RNIB

2010 – present, President, Centre for Charity Effectiveness, Cass Business School, City University London

Honours and awards

Bruce was awarded an honorary degree as Doctor of Social Sciences from the University of Birmingham in 1995.

He received a CBE in the 2004 Birthday Honours.

Personal life

He and his wife Tina live in Richmond, London, where he is Chair of The Richmond Society.

Books

Bruce, Ian (1998). Successful charity marketing: meeting need (second ed.). London: ICSA Pub. with Prentice Hall Europe. ISBN 9781860720383.

Bruce, Ian; Rayner, Anthony (1992). Managing and staffing Britain's largest charities. London: VOLPROF. ISBN 9780952056317.

Bruce, Ian (2011). Charity marketing: delivering income, campaigns and services. London: ICSA Pub. ISBN 9781860724596.

References

Ian Bruce (marketing) Wikipedia

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