I Do Now I Don't is an e-commerce website that markets previously owned jewellery, primarily diamond engagement rings, as well as other items such as bridesmaid dresses through fixed-price and auction sales.
History
I Do Now I Don't was founded by Joshua Opperman and his sister Mara in 2007, with the goal of enabling people who'd purchased expensive engagement and wedding rings to recoup more of their investment than was possible by selling it back to a retailer. An under-served market, the business became successful quickly.
About 1.7 million used engagement and wedding rings with a retail value of $4.2 billion are offered for sale annually.
I Do Now I Don't has been featured on such programs as The Rachael Ray Show, CNN, The Glenn Beck Show, Wake Up with Whoopi and The Today Show.