Type Franchise Headquarters Markham | Industry Restaurant Website icbiy.com Founded 1977 | |
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I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.
History
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas. Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In the mid-eighties, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".
In 1991, an I Can't Believe It's Yogurt location in Austin, Texas, was the site of the unsolved murder of four teenage girls.
I Can't Believe It's Yogurt was acquired by Yogen Früz in 1996.