Rahul Sharma (Editor)

Hunch (website)

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Type of site  Collaboration
Owner  Unknown
Alexa rank  87,728 (April 2014)
Available in  English
Website  hunch.com
Created by  Caterina Fake, Chris Dixon

Hunch was a website designed as a collective intelligence decision-making system ("decision engine") that used decision trees to make decisions based on users' interest. Hunch was launched publicly in June 2009. Hunch was headquartered in New York City. The site was apparently closed down in March 2014.



Hunch was co-founded by Flickr co-founder Caterina Fake and Chris Dixon with an 11-person team of MIT graduates. Hunch started a private preview period in December 2008, but opened the preview to the public in March 2009 as an invitation-only private beta. Users had to request an invitation at Hunch.com, which took a few days to receive. In December 2009, Wikipedia co-founder Jimmy Wales joined Hunch.com as Board Member and advisor.

By February 2010, the website's traffic had grown to 1.2 million unique visitors. In January 2011 Hunch was redesigned from decision tree system and topic specific questions to tagging and product referral.

In November 2011 it was announced that Hunch had been officially acquired by eBay Inc. for a reported 80 million dollars. In March 2014 the hunch.com website began redirecting to ebay.com.


Hunch often published reports revealing correlations between users which it found interesting, odd or amusing. The reports published were:

  • Gays in the military: opinions about “Don't Ask Don't Tell”
  • “Bitters” vs “Lovers”: What our Valentine’s Day outlook says about us
  • Pooches and people: what our best pals reveal about ourselves
  • Console Tribes: What Your Video Game System Says About You
  • Hunch users weigh in on global warming
  • And now for something lighter: Cookie Monster blows away #2 Oscar as a Hunch favorite
  • New York Times Bestsellers: A Hunch Topic Snapshot
  • Mac vs PC People: Personality Traits & Aesthetic/Media Choices
  • How Food Preferences Vary by Political Ideology
  • Profile of a Hunch iPhone owner
  • Does TV Make us Dumber-er?
  • References

    Hunch (website) Wikipedia

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