Hunca Cosmetics was established in 1957 in Istanbul. The company's founding father is Adnan Hunca. It was created as a family company producing cosmetics and toiletries. The company is a major player in Turkey and is present in many cosmetics and toiletries, including hair care, liquid soap, deodorants, fragrances, men's pre-shave and colour cosmetics.
It is a well-established company, with head offices in Istanbul, Sarıyer, which runs a factory in Çerkezköy, Northwest Turkey and has an annual turnover at US$50 million [2008] together with 550 employees. The brands include She, She colors, Caldion, Caldion Night, Extory, Equal, Viva Cappio, Jagler, Jagler Sport, Carmina, Sensation and Ivrindi. Having 35% of market share in Turkey, Hunca has distributors in Europe, Middle East and Asia.