Hulahoop Productions is an independent Australian music label focused mainly on underground music. Hulahoop is owned and operated solely by its founders, Jadienne Lane and Jessica Fiore, who are based in Perth.
History
Already having experience working with such musical events as Australia's Big Day Out, Hulahoop decided to break away from the traditional methods of the industry, declare its independence and begin its work to revolutionize the artist/label relationship. With national and international tours being its main focus initially, Hulahoop is now expanding itself into the realm of band management and signings, already said to have picked up Triple J's Unearthed winners, The Preytells, and Blackmilk who have been tagged as 'The Next Big Thing' to come out of Australia.