Hoyden, who were originally called The Inside, were critically acclaimed for a while during the late 1990s to early 2000s. Having gone though various line-up changes, the band eventually became established as a four-piece: Singer and rhythm guitar Nathan Brumley, lead guitar Jamie Williams, bassist Paul Alan Wilcock and drummer Gary Williams, older brother to guitarist Jamie.
The group encountered some success considering their laddish attitudes were not always accepted amongst their peers. However playing with former Oasis members, 1980s supergroups like Fine Young Cannibals plus numerous early gigs with Revered & The Makers and Arctic Monkeys eventually led them to a scouting tussle with Island and Sony Records.
After a meeting with management representing Arctic Monkeys at the time, the band agreed to change the name and ditch the 7-minute guitar solos and re-establish themselves as "Hoyden". This quickly gained them interest from former Orbital management. Personal issues and responsibilities got in the way of deadlines set by the management which ultimately ended their short rise but their imprint remains for those around at a time when baby steps were made in regaining Sheffield's authority in British music.