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Horst Dassler

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Nationality  German
Role  Adolf Dassler's son
Occupation  Entrepreneur
Parents  Adolf Dassler

Known for  Founder of Arena
Uncles  Rudolf Dassler
Name  Horst Dassler
Cousins  Armin Dassler
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Born  March 12, 1936 (1936-03-12) Erlangen, Middle Franconia, Germany
Died  April 9, 1987, Erlangen, Germany
Grandparents  Christoph Dassler, Paulina Dassler
Similar People  Adolf Dassler, Rudolf Dassler, Sepp Blatter, Joao Havelange, Patrick Nally

Horst Dassler (March 12, 1936 – April 9, 1987) was the son of Adolf "Adi" Dassler, who founded Adidas. Horst Dassler started Adidas France in Landersheim, France, competing against his father's Adidas Germany and his uncle's Puma. Subsequently, he founded Arena, a famous brand of swimwear.

Horst Dassler Olympics Features NEIL WILSON How poisoned legacy of

Horst Dassler was also responsible, along with Patrick Nally, for the founding of "The Club," an exclusive group that uses the money from sports marketing to control international sport.

Horst Dassler Opinion Fifa a toxic breeding ground for megalomaniacs

Horst Dassler is known as the father of sport sponsorship. With the President of FIFA João Havelange he saw the potential of harnessing the worldwide popularity of football to the interests of big business. Along with Patrick Nally he set about acquiring sponsorships from 'blue chip' companies such as Coca-Cola. His business practices had few limits and David Yallop in his book 'How they Stole the Game' says his relationship with Havelange was "Drahtzieher." Dassler was the 'puppetmaster.' Horst Dassler died on the 9th of April 1987 from complications due to cancer. He was married and had two children.

Horst Dassler Adidas The Dassler Brothers


Horst Dassler Wikipedia

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