Honmei choco

Honmei choco (本命チョコ, "true feeling chocolate") in Japan is chocolate given by women on Valentine's Day to men whom the giver has romantic feelings for. This is often given to husbands, boyfriends, and prospective boyfriends. Honmei chocolate is usually higher-quality and more expensive than giri choco ("obligation chocolate"), which is given to male coworkers and other men the woman has no romantic attachment to.

Homemade honmei choco is also popular.

This is generally reciprocated on White Day, celebrated on March 14, when men buy candy and gifts for women.