Holland Mechanics is the company that builds wheelbuilding machines. With factories in The Netherlands and China they are claimed to be the "world leader in wheelbuilding solutions". The first wheel lacing machine was developed around 1963 for Raleigh UK. The machine was never put into action. After the labour union realized how many people would become obsolete they refused to use the so-called "Lacing" machine. Later the project was continued within Gazelle Holland who was a Raleigh dealer in the Netherlands. There G. Van Doornik and CC Damman the founders and owners of Holland Mechanics brought the machine to a producible type. By doing this they started the world wide automatization within the bicycle industry.
The first "trueing" robot in 1977 (Note: Trueing is the process of adjusting the spoke lengths slightly so that a wheel rim runs "True" and does not wobble as it spins). The largest bicycle manufactures and wheeljobbers of the world like Mavic, Trek and Giant use these types of equipment.