Hobo Nikkan Itoi Shinbun (ほぼ日刊イトイ新聞), also known as Hobonichi (ほぼ日), is a Japanese company that designs and produces various daily life products like Haramaki and the Techo notebook. The company was founded by Shigesato Itoi on June 6, 1998. Nintendo's president Satoru Iwata was the IT manager for the company since its inception, and in 2007 was still the IT manager for Hobonichi despite also leading Nintendo.
Hobonichi means "Almost Everyday".
References
Hobonichi Wikipedia(Text) CC BY-SA