City Gold Coast, Queensland Branding Hit 90.9 Sea FM Frequency 90.9 MHz FM | Broadcast area Gold Coast RA1 ([1]) Slogan Hits & Old Skool | |
First air date March 19, 1989 (1989-03-19) | ||
hit90.9 Sea FM Gold Coast (callsign 4SEA) is a radio station on the Gold Coast, Queensland, Australia. It is part of the Southern Cross Austereo Hit Network, and is also the network hub for the regional Hit Stream, broadcasting shows at times from 9am - 12am across the Hit Networks across Australia.
The Sea FM brand name and original logo was created by Gold Coast Broadcasters Pty Ltd for just the one station - 90.9 Sea FM - after the Gold Coast was granted a new commercial FM licence. 90.9 Sea FM began broadcasting in 1989 with programming consulted by Austereo. The original Sea FM on-air line-up was a strong team of experienced Announcers, many having made their name previously in Metropolitan radio including - Craig Bruce (FOX FM) & Sammy Power, Ian 'Lofty' Fulton (4IP), Grahame "Durry" Rodgers (2SM & 2NX), Sue Moses (2MMM & Channel 10), Gregg Easton (2UW & 4BK), Joe Miller (3XY & EON FM), Dean Miller and Simon Franks.
In November 2011, controversy erupted after rumours surfaced that popular long-term breakfast co-host, Moyra Major, was to be replaced by entertainer Charli Robinson, after Robinson had filled in for six weeks while Major was on maternity leave. It was reported that Major had been replaced due to a significant increase in ratings for the breakfast show during Robinson's stint as co-host.
On December 15 2016 Sea FM Gold Coast became known as Hit 90.9 Sea FM in Southern Cross Austereo’s mass re-branding of its regional radio network. Along with Sea FM Central Coast they were able to retain their heritage name for the moment.