Help! Change TV is an initiative spearheaded by the AIM Tell-A-Vision Group (a division of Artist and Idea Management, Ltd.) that aims to convince Nielsen Media Research (the TV ratings company) to improve the methods by which it monitors and reports Hispanic television viewing and audience ratings.
The initiative's aim is to pressure Nielsen to change the way it selects its Hispanic audience sample from language spoken to nativity among Latinos (U.S. born vs. non-U.S. born). Independent research such as Tomas Rivera Policy Institute, Pew Hispanic Center and more illustrate that this is the most important factor in determining the language and kinds of television U.S. Hispanics watch, and therefore a major factor in determining the way they are represented. AIM TV contends that Nielsen's current method of monitoring U.S. Latino viewing contributes to the lack of positive portrayals of Latinos on English-language television, which may lend to their under representation, stereotypes and other negative portrayals.
Nielsen officials have questioned AIM TV's motives in conducting this campaign, however, as AIM produced syndicated Hispanic programming for English-language television outlets from 2002 until 2008.