'Hedda' Martina Šola, M.Econ. is a registered expert witness for marketing in Croatia. She was born in Zagreb, Croatia but her roots are from Ljubuški, Bosnia and Herzegovina.
Career
She has authored over 30 published papers on strategic marketing and neuromarketing with international reviews and is a marketing professor at several Universities of Applied Sciences in Croatia. She is a registered expert witness for marketing — appointed by the County Court of Zagreb. As a marketing consultant she has worked with numerous companies and governmental sector to advise them how to explore most effectively Company Brands to a final customer. She has more than twenty years of experience in the marketing management field, out of which ten on different manager positions.
She was one of the authors of large marketing projects for the Croatian Government as well the marketing adviser of several Tourist Boards, Mayors and Municipalities in Croatia.
She has been granted with several awards and Public recognition as a marketing and neuromarketing expert. In 2015, Hubner’s international encyclopedia published her as a marketing/neuromarketing expert: “Who is who in Croatia 2015".