Launched 11 October 2012 Picture format 16:9 576i (SDTV) | Owned by Global Slogan Turn up the Feel Good! | |
Audience share 0.01% (September 2015 (2015-09), BARB) | ||
Heart TV is a British pop music television channel owned by Global. The channels plays mainly 1990s adult contemporary and club classics. From 1 November to 27 December 2015, Heart TV was rebranded as Heart Xmas. It returned on 12 November 2016.
History
On 3 July 2012, Global announced it would launch a TV channel of the same name, Heart. The station launched on Sky and Freesat platforms on 11 October 2012 at 11:00 p.m., along with a TV channel of the same name for sister radio station Capital. The channels can also be watched via dedicated iOS apps, as well as online. Both channels play non-stop music videos 24 hours a day, 7 days a week and will also feature some exclusive content. On 24 July 2012 it was confirmed BSkyB would be responsible for ad sales on both channels, likewise with the radio station, Heart TV is aimed at a target audience of housewives with children.
In February 2015, Global were reprimanded by the media regulator Ofcom following an incident in October 2014 during which Heart TV played 72 seconds more than the permitted amount of advertising during one particular hour. Global said the incident had occurred because a commercial break was pushed to the end of an hour by software controlling its output, creating too much advertising time for the following hour.