Trisha Shetty (Editor)

Hall and Partners

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Industry
  
Market Research

Founded
  
1991

Hall & Partners wwwhallandpartnerscomimageslogopng

Headquarters
  
London with offices in New York, Los Angeles, Chicago, Salt Lake City, Seattle, Melbourne, Sydney, Singapore, Tokyo, and Delhi.

Website
  
www.hallandpartners.com

Type of business
  
Subsidiary of Omnicom Group

Profiles

Hall & Partners is a brand and communications research agency with offices in London, New York, Los Angeles, Seattle, Chicago, Salt Lake City, Sydney, Melbourne, Singapore, Tokyo, and Delhi. They also maintain a network of global partners for conducting internationally focused work.

The agency specializes in brand & communications research, specifically in the following areas:

  • Brand positioning & strategy
  • Communications strategy
  • Channel planning
  • Creative development & copy testing
  • In-market tracking & modeling
  • Their supposed "expertise" includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.

    In 2003, Hall & Partners became a member of the Omnicom Group.

    In the news

    Recently an independent survey was conducted to determine the top-rated U.S. market research firms of 2006. Out of 400+ suppliers of market research and modeling services mentioned, Hall & Partners received the highest aggregate ratings in its class, as well as top scores for Overall Satisfaction and Value for Money. The survey spoke to 174 department heads responsible for buying research at their companies, and was conducted jointly by Prevision Survey Corporation and Inside Research from June 2007 to August 2007.

    In the UK, a Sunday Times poll declared Hall & Partners UK one of the 100 best small companies to work for in 2007 - the only market research firm to be featured in the list. Also, in what appeared to be an industry first, Hall & Partners UK sponsored its own taxi cab to conduct impromptu qualitative work on the road. The cab offers free rides to regular people on the street in exchange for their honest opinions on brands, advertising and hot topics.

    References

    Hall & Partners Wikipedia