Service area Worldwide Chief executive Brad Weber Headquarters Denver Motto Truly the Local Experts! | Service type Tour services CEO Brad Weber (Nov 2000–) Founded 1910 | |
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Slogan Truly the Local Experts! Operator 100+ licensees worldwide Profiles |
Gray Line Worldwide operates local sightseeing tours, activities and travel packages around the world using trolley coaches, double-deckers and standard single deck coaches. It also offers charter services, airport transfers, and convention services.
The company was founded in 1910 by restaurateur Louis Bush, who refurbished a Mack Truck and offered tours of Washington, D.C. The company's name is based in the blue and gray paint scheme on the Mack Truck. Gray Line has since grown into a global sightseeing network of local experts offering "one of a kind" itineraries in adventure, luxury and budget-friendly travel. The brand is currently managed from an office based in Denver, Colorado.
Gray Line has a presence in over 700 locations, spanning six continents, and is the largest sightseeing company in the world. In 2004 its carriers handled some 25 million passengers.