Type eCommerce Headquarters Hong Kong Founded 2014 | Industry Retail Website www.grana.com | |
Area served Australia, Belgium, Canada, France, Germany, Hong Kong, Italy, Netherlands, New Zealand, Singapore, Spain, United Kingdom, United States Products Women's and Men's clothing Founders Pieter Paul Wittgen, Luke Grana Profiles | ||
Grana is an online fashion company based in Hong Kong. The company currently ships to 15 countries worldwide. In addition to operating online, Grana has an offline showroom called “The Fitting Room” in Hong Kong, where people can try on the product and order online. Grana was co-founded by Luke Grana and Pieter-Paul Wittgen and officially launched as a business in April 2014.
History
The idea for the company was formed when Luke Grana's came across the superior quality of Peruvian Pima Cotton on a trip to Peru. Since then the company has increased the use of its fabric types and styles.
Grana raised their initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures. Grana recently announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors.
Grana opened their first brick-and-mortar store in Hong Kong in September 2015, encouraging the concept of 'Try Offline, Buy Online.'