Type of site web analytics Commercial Yes (terms of service) | Owner Google Registration Required | |
Slogan(s) An enterprise-class solution for a multi-screen world Website www.google.co.in/analytics/360-suite | ||
Google Analytics 360 Suite is a data management platform announced on 15 March 2015 by google. It provides analytical data which companies can use to track ROI and marketing. There are six products in the suite; Analytics 360, Tag Manager 360, Optimize 360, 360 attribution, Audience Center 360, and Data Studio 360.
Suite Products
Google Analytics for premium users has been renamed Google Analytics 360. The service has no change in features, while the user interface has been simplified.
Google Tag Manager for premium users has become Tag Manager 360. User interface has similarly been simplified, and users get guaranteed service levels for critical components.
Optimize 360 is a testing and personalization DMP. Users can test and experiment more features on their website and create A/B, multivariate, or redirect tests to alter end-user experiences.
Attribution 360 displays combined information from online and offline channels. It integrates with Analytics 360 and Double Click.
Audience Center 360, which is still in beta, helps to gather data based on information about audiences.
Google Data Studio 360 is a web analytics dashboard report service that summarizes analytics data into reports. Google has released its free version for individuals and small business.