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Goodyear Television Playhouse

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5.4/10 TV

Country of origin  United States
No. of seasons  6
First episode date  14 October 1951
Network  NBC
Number of episodes  143
8.2/10 IMDb

Genre  Anthology
Original language(s)  English
No. of episodes  143
Final episode date  12 September 1957
Number of seasons  6
Directed by  Sidney Lumet Delbert Mann Vincent J. Donehue Robert Mulligan Arthur Penn Daniel Petrie Jack Smight
Cast  Paul Newman, Walter Matthau, Jessica Tandy, Anthony Perkins
Similar  The Philco Television Playhouse, The Alcoa Hour, Westinghouse Studio One, The United States Steel Hour, Kraft Television Theatre

Tad mosel discusses writing for philco goodyear television playhouse


The Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks.

In 1955, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor.

Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, George Baxt, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Chayefsky's Marty (May 24, 1953) starring Rod Steiger, Chayefsky's The Bachelor Party (1955), Vidal's Visit to a Small Planet (1955), Richardson's Ark of Safety and Foote's The Trip to Bountiful.

From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30 p.m.

Goodyear Television Playhouse finished #16 in the Nielsen ratings for the 1951-1952 season, #15 for 1952-1953 and #22 for 1953-1954.

References

Goodyear Television Playhouse Wikipedia


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