Goldfarb is German for golden color and is the surname of:
Alex Goldfarb (Israeli politician), a former Israeli politician
Alexander Goldfarb (microbiologist), a microbiologist, activist and author
Alexander Goldfarb is also one of the aliases used by NKVD agent J. Peters
Alvin Goldfarb, president of Western Illinois University
Charles Goldfarb, co-inventor of the Generalized Markup Language, a system for annotating text
Howard Goldfarb, a Canadian poker player
Lawrence R. Goldfarb, CEO and founding partner of LRG Capital Group
Michael Goldfarb (author and journalist), an American foreign correspondent, author and broadcaster
Michael Goldfarb (political writer), an American conservative writer for the The Weekly Standard
Robert Goldfarb, President and CEO of Ruane, Cunniff, and Goldfarb
Warren Goldfarb, a philosopher and mathematician with a specialization in logic