Launched 1 May 2012 Owned by WIN Corporation Slogan Go for Gold | Network WIN Television Picture format 576i (SDTV) 16:9 Country Australia | |
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Gold (stylised as GOLD) is an Australian advertorial datacasting channel that launched on 1 May 2012 by the WIN Corporation. It is available to homes in most regional WIN Television viewing areas on LCN 85. The channel broadcasts mostly infomercials, as well as education, lifestyle, community programming as well as television classics from the Crawfords library.
History
On 26 April 2012, a test broadcast commenced on LCN 84 with the channel name "TBA". On 30 April 2012, the broadcast changed to a screen informing viewers that WIN Gold would commence on 1 May 2012. The channel launched at 6am and was initially branded as "WIN Gold", until it was changed to simply Gold on 5 May 2012. WIN launched a second datacasting channel, Gold 2, on 13 July 2013 as a five-hour timeshift of Gold located on LCN 82.
Gold 2 was replaced by the Nine Network's metropolitan informercial channel Extra on 19 January 2016. With the March 2016 revival of WIN HD on LCN 80 (then-occupied by 9Gem) and launch of 9Life on LCN 84 (then-occupied by Gold), WIN's channel listing was reshuffled to mirror Nine's metropolitan listing with 9Gem on LCN 82, 9Go! on LCN 83, 9Life on LCN 84, Extra on LCN 85 and Gold on LCN 86.
On 1 July 2016, WIN switched its primary affiliation from the Nine Network to Network Ten. Consequently, WIN's channel listing was reshuffled to place One on LCN 81, Eleven on LCN 82, TVSN on LCN 84 and Gold on LCN 85.