Headquarters United States Website go90.com Date founded October 2015 | Parent Verizon Owner Verizon Communications | |
Products Streaming serviceTelevisionMovies Profiles |
go90 is an American streaming service, launched in October 2015 by Verizon, that offers a selection of TV shows, movies, clips, and other streaming media. go90 is free, ad-supported, and does not require a subscription. From the beginning of 2016 Verizon plans to offer its subscribers go90 content without that content counting toward their bandwidth cap. Verizon customers get a free mobile subscription to NBA League Pass.
The product is led by Brian Angiolet SVP Consumer Product and New Business Development and is located within Chip Canter's Digital Media organization. It is part of Marni Walden's Product Innovation and New Business Organization.
During Verizon's Q4 2016 earnings call on January 24, 2017, Chief Financial Officer, Matt Ellis, cited “... the average daily usage in go90 was consistent sequentially at about 30 minutes per viewer, with less than 20% of traffic surfed on the Verizon wireless network in the second half of the year.”
go90 features original series like The Runner and Tween Fest from companies like MTV, Funny Or Die, CollegeHumor, AwesomenessTV, Nerdist Industries, Rooster Teeth, and more and producers like Ben Affleck, Matt Damon, and LeBron James.
Verizon's advertising campaign for go90 targets Millennials, Generation Z, and gamers. A reviewer for Boy Genius Report said that the development of go90 was a continuation of Verizon's opposition to net neutrality.
Verizon laid off 155 workers from the go90 product on January 17, 2017. Verizon plans to rebuild the product onto of the Vessel platform it purchased earlier in October 2016. This comes after questions about the success of the platform and mockery by competitors such a T-Mobile CEO John Legere. Analysts are reporting the go90 platform as being "pretty much dead.".