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The Global Ecolabelling Network (GEN) is a non-profit interest group composed of 25 ecolabel organisations throughout the world representing 50 countries and territories, and six associate members.
GEN was established in 1994; its precursor, the German Blue Angel, was established in 1978. The stated goal of the network is to further the exchange of information between national ecolabel organisations that operate "Type 1" ecolabels, the strongest category, as defined by ISO 14024. Ecolabels are "licensed" for use only after a product or service is proven to meet transparent, published standards for environmental preferability, verified by a qualified, independent, third party, and assessed over multiple environmental parameters (not just one single issue). The ecolabels are an assurance to consumers and procurement professionals that a product or service is proven "green" and has high environmental values and integrity.