Gletscher Prise is a nasal snuff produced by Pöschl Tabak. The name means "Glacier Pinch". Produced since 1960 in Germany, it's now widely exported to the rest of Europe and to the United States. It's a light, mint-flavoured snuff with Colombian menthol oil added, which gives the snuff a strong menthol aroma.
References
Gletscher Prise Wikipedia(Text) CC BY-SA