Other names Double M Ranch Running time 30 minutes Language(s) English | Genre Country music Country United States Home station CBS | |
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Gene Autry's Melody Ranch was a Western variety radio show in the United States. The program ran from January 7, 1940 to August 1, 1943, and from September 23, 1945 to May 16, 1956. The show's entire run was broadcast on CBS radio, sponsored by Doublemint gum. The approximately two-year interruption resulted from Autry's enlistment in the United States Army to fight in World War II. Initially titled Double M Ranch, the show's name was changed to Gene Autry's Melody Ranch early in 1940. Episodes were 30 minutes long except for a 15-minute version that ran from September 23, 1945 to June 16, 1946. The theme song was "Back in the Saddle Again".
Contents
Background
The William Wrigley Jr. Company selected Autry's program for sponsorship after hearing an audition episode. The show replaced Gateway to Hollywood, which the company had sponsored. An item in the January 1, 1940, issue of Broadcasting magazine reported that the program "will feature Gene Autry, singing cowby, and dramatics" and that it would be carried on 67 CBS stations.
Format
Centering on the talent and popularity of the star, singing cowboy Gene Autry, each episode of the program "consisted of a Western adventure interspersed with interludes of music." John Dunning, in his reference book, "Tune in Yesterday," summarized the format as follows:
His own show changed little over the years. It featured a slightly sophisticated version of his 1929 act—Autry stories and songs, projected in a campfire atmosphere. Autry told his listeners that his broadcasts were coming directly from his home, Melody Ranch, in the San Fernando Mountains. He surrounded himself with a cast of regular foot-stompers ... The music was decidedly Western, with heavy accordion emphasis. There was usually one "Cowboy Classic" by Autry. [Pat] Buttram's acts were inserted for comic relief and consisted mainly of back-and-forth banter with Autry ... The highlight of each show, at least for the juvenile listeners, came when Autry told a 10- to 15-minute story, fully dramatized, of some recent adventure.
An article in Movie-Radio Guide in 1941 gave a couple of examples of plots used on the show: "Sometimes they're initiating an eastern tenderfoot visiting the ranch; sometimes they're saving the school-teacher and her children trapped in a ring of fire."
Two episodes of the program featured notable variations from the standard format. One involved changing the name of a town in Oklahoma to Gene Autry in 1941. An Oklahoma Gazette article from September 3, 2009, included the following information:
He is also the namesake of an Oklahoma town, population 99.
Born in Texas, Autry was raised north of the Red River near Ravia after his parents moved there in the 1920s. Autry's Flying A Ranch, where the famous cowboy kept his rodeo stock, was located adjacent to the town that was, at the time, known as Berwyn. In honor of the presence of cowboy royalty in its midst, the town was renamed Gene Autry in 1941.
Gene Autry's Melody RanchThe other notable episode came July 26, 1942, when Autry took his oath of office to join the United States Army during that day's broadcast.
Reissue
In 1973, American Radio Programs reissued episodes of the program for use by radio stations. An item in Broadcasting reported, "Original transcriptions of the weekly half-hour show [were] reproduced on tape for syndication ..."
Cast, musicians and writers
In addition to Autry, over the years people involved in the program included:
Cast
Musicians
Announcers