GBC Asset Management is a division of Pembroke Management Ltd., a privately held Canadian investment management firm that manages investment portfolios and separately managed accounts for Canadian pension funds, foundations, endowments, wealthy families and individuals, in addition to the GBC family of mutual funds. Since Pembroke's founding in 1968, the portfolio management team has applied fundamental analysis and conducted ongoing executive level interviews in order to identify high quality companies with compelling growth prospects, unrecognized intrinsic value and strong entrepreneurial leadership.
The Great Britain and Canada Investment Corporation, now known as the GBC American Growth Fund Inc., was incorporated in 1929 and has been managed by Pembroke Management since 1968. In order to expand and diversify the investment strategies offered by the firm under the GBC banner, Pembroke founded GBC Asset Management. GBC Asset Management is a subsidiary of Pembroke Management and is a mutual fund manager and dealer for the GBC family of mutual funds and Pembroke family of pooled funds.