Industry Fashion Products Clothing and Footwear Founder 50 Cent Headquarters New York, United States | Key people 50 Cent, Marc Eckō Website www.G-UnitClothing.com Founded 2003 Type of business Urban Clothing | |
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The G-Unit Clothing Company is American clothing retailer established in 2003 when 50 Cent teamed up with Selman Hasanaj and Marc Eckō the founder of Eckō Unltd. to create a line of clothing and accessories by 50 Cent and G-Unit. Since its initial launch, the brand has generated $100 million in retail sales, although production of the line has ceased since 2009, with tentative plans to re-launch.
History
The clothing line was announced in 2003 as a joint partnership between 50 Cent and Marc Eckō, founder of Eckō Unltd.. The deal was said to be unique as Ecko wasn't handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Eckō likened the deal to "Nike and (Michael) Jordan coming together for Air Jordan". 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own.
In February 2008, it was announced that G-Unit clothing had ended its partnership with Mark Eckō. However, only a few months later, it was announced that G-Unit had re-established partnership with plans of a Spring 2009 collection.