Introduced 2004 | ||
Variants Sugar-Free Full ThrottleFull-Throttle FurySugar-Free Full Throttle FuryFull Throttle Blue DemonFull Throttle Frozen FuryFull Throttle MotherFull Throttle Coffee Caramel, Vanilla, and Mocha Related products | ||
Full Throttle is an energy drink brand produced by Monster Energy. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line.
Full Throttle Coffee (Discontinued)
Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it is made with "100% premium Arabica coffee", and it was available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.