Full Service (band)

Takeover Tour

In the summer of 2008, Full Service embarked on a "takeover" tour in which they played in the parking lots of the venues during a summer tour featuring 311 and Snoop Dogg. As they were not invited on the tour, these shows occasionally resulted in confrontations with local authorities. After one of these incidents in Houston, they played from inside their van (known as "The Whale") while passing the venue entrance.

The takeover effort ended up successful in that Full Service was allowed to play inside The Backyard in Austin at the end of 311's tour. Later, 311 asked Full Service to open for them at three shows in 2009, including one at the Austin Music Hall.

311 has since invited Full Service to play on their Caribbean Cruises since 2011 along with their 2011 Pow Wow festival at Spirit of the Suwannee Music Park in Florida. The night before 311 Day in New Orleans in March 2014, Full Service played two sets at a club, one of them made up of covers of 311 songs.

Full Service has a deeper history playing takeover shows. In the past, the band has performed generator-powered sets at college campuses or anywhere they could find a space where people could listen to their music.

The band has created a documentary of the 2008 takeover tour, which they are trying to find distribution for.

In late June 2013, Bonesaw and Full Service was featured as an interview guest of Steve Rennie's "Renman Live!" show, starting about 53:00 in. The Takeover Tour was highlighted, along with the documentary being made available for viewers to watch.

20 Tour

To promote their second acoustic album (Roaming Dragons), Full Service went on a "20 Tour" during 2011. These shows have consisted of fans contacting the band to let them know they would like to host a set for approximately 20 people, and the band will come out and play at a location of the fan's choosing.

This is often at the fan's own home but has included the beach, a private room above a bar, and even an Air Force base. Typically, the band will select a region of the country and perform a dozen or so shows, with hosts collecting $20 on average from each person to help cover the travel costs. Fans are also encouraged to bring food for a potluck-style meal.

On April 14, 2011, Full Service kicked off the "20 Tour" at Casa de Stroud, a nickname for Steffan Stroud's home, in which 20 crowd members performed the band's first homemade crowd surf. This was in conjunction with Full Service's finale. The next year, on April 6, 2012, the band returned and rechristened it "Casa de Kazoo" in a song written specially for that show. The name is a reference to host Steffan's Fansaw nickname, "The Kazoologist," for the many times he has played with the band during live performances of Trumpets.

Full Service continues to perform "20 Tour" shows as a staple of their traveling schedule, with their most recent one taking them to the Pacific Northwest for the second time.

Full Service Circus

On December 5, 2012, Full Service announced that they would be hosting a festival in Austin, TX, in May 2013. The Full Service Circus would be akin to a "reverse 20 tour"; instead of the fans hosting the band, this time the band would host the fans in their hometown and, literally, their own backyard. The Circus would not feature animals ("just the band members") but instead showcase the sights and sounds of Austin, visiting such places as FSHQ (the band's home and headquarters), Antone's, and Zilker Park. Sponsors, including Austin's Pizza and Wahoo's Fish Taco, would host events and offer discounted food and drinks throughout the event ($1 pizza slices, tacos and local draft beers).

On December 17, 2012, the band hosted a "muppet-style" telethon online where they performed songs and skits, spoke with callers and answered questions viewers had about the Circus. During the nearly three-hour event, the band sold the first 100 of the approximately 230 tickets that would ultimately be purchased.

For the Circus itself, May 3–5, 2013, fans arrived from all parts of the United States and enjoyed three days full of events.

Based on the overall success of the first Full Service Circus, the band hoped to make this an annual event. Full Service Circus 2 was held October 24–26, 2014, with a similar format as the first. Highlights included a silent auction of various band-related items (proceeds going toward tour van maintenance, etc.), a show at Empire Control Room, a "Red Team vs. Blue Team" soccer match consisting of the band members along with attendees interested in playing, two backyard acoustic shows in which the album "Roaming Dragons" was played in its entirety, and a show at The Buzz Mill with a puppet show prior to it (relocated due to city maintenance work). A school bus was also rented and decorated as the "Locobus" to transport people to and from various places. The graphic is from an information packet each attendee received.

Following Full Service Circus 2, Steve Rennie drew attention to it on his website, calling Full Service "the poster boys of F*ck the Gatekeepers," a mentality he describes as "the idea of overcoming obstacles on the way to doing something great."

The third Full Service Circus is currently planned for May 2016, with more info to come.

Promotion and Marketing

As an unsigned, unrepresented band, most of Full Service's attention comes from fan word-of-mouth along with their online presence. Full Service makes frequent use of YouTube to create skits, post general band updates, and make the occasional instructional video to show people how to play a song. In addition, they often stream jams and practices online along with seeking fan input when it comes to ideas and suggestions, which helps strengthen the connections made. They are active on Facebook and Twitter as well.

To promote "Carousel," released Oct. 1, 2013, Full Service held a 3-hour webcast with skits and live performances on Sep. 26, 2013. This was done from their home in Austin as they offered for sale 200 packages that included a digital copy of the album, two CDs with the intent purchasers would give one to a friend as a way of introducing them to the band, an autographed lyric sheet, and a promise to send a tree sapling to be planted at a location of the buyer's choosing. This method was described by the band as one of trying to connect music to people in a different manner.

Another webcast was held Oct. 27, 2015 to promote the new album "Lockers." This time 250 packages were made available, including a digital download as a pre-release, with physical CDs expected to be sent in November along with a t-shirt, sticker, and signed lyric sheet. The concept of one CD for the buyer plus one to give to a friend is being repeated.