Product type Confectionery (fudge) Country United Kingdom | Owner Cadbury Introduced 1948 | |
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Fudge is a brand of chocolate bar manufactured by Cadbury. It is a bar of fudge in a semi-circular cross-section covered in a layer of milk chocolate. Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and Ireland. It was launched in 1948, originally under the name "Milk Fudge" which later became just Fudge.
In the 1970s through to the early 1990s Fudge was advertised with the famous slogan "A finger of fudge is just enough to give your kids a treat", conceived by singer and songwriter Mike d'Abo. Its accompanying jingle was based on the English folk song "The Lincolnshire Poacher".
In November/December 2010, production of Fudge was transferred to Cadbury's new plant in Skarbimierz, Poland from the Keynsham Cadbury's plant in Somerset. Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".