The F*ck Tea campaign, launched in August 2010 by The Agenda Project, was aimed to dismiss the Tea Party and promote the progressive cause. It involved a website, merchandise such as mugs and T-Shirts, polling statistics demonstrating the ignorance of the Tea Party, and a mocking video.
According to founder Erica Payne, the Tea Party began in response to the bank bailouts to push against the bought-and-paid-for politicians, which she appreciated. However, they quickly turned to attacking healthcare and spouting rhetoric. They abandoned financial regulation. She felt it was irresponsible to begin a party based on an issue and then ignore it, so she created this initiative.
The name of the campaign was chosen in order to be provocative, to market the counter-movement, and to better engage typical Americans in the campaign.
The campaign received attention from various news sources, including: