Website friendlyway.com Founded 1998 Type Limited company | Headquarters Unterföhring, Germany Number of employees 39 | |
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Industry Interactive Kiosks, Digital Signage Key people Klaus Trox, Karl-Joachim Veigel Profiles | ||
friendlyway is a limited company which develops and markets self-service interactive kiosks, and electronic screen advertising. The company, headquartered in Unterföhring, near Munich, markets products through business partners in Germany, Europe, South and Central America and in the US. As of 2009, the company is represented directly or through business partners in more than 60 countries.
The standard product scope includes screen hardware with and without touch screen, software for monitoring, updating and controlling screen advertising as well as services for the operation of interactive self-service applications and digital advertising screens.
History
friendlyway AG was established in August 1998 by Klaus Trox and Andreas Stütz in Munich. In 2000 it won second place and 80,000 Mark in a competition for startups.
In 2001, the company was selected by the magazine Net-Investor to one of the most innovative companies in Germany. The company had originally planned to go public in 2001 but deferred to do so due to the stock market crash in 2000/2001. After a consolidation phase in 2001, the business volume of the company from 2003 to 2008 increased steadily each year by two digits on the average.