Name Francis Buttle | Role Author | |
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Books Customer Relationship Management, Hotel and Food Service M, Hospitality Marketing, Customer Attachment: A Concep, Customer relationship manage | ||
Francis Buttle is an honorary adjunct professor of marketing and customer relationship management and author of more than 140 peer-reviewed papers and 12 books which have been cited over 10,000 times earning him an h-index of 39.
Buttle is best known for his development of the marketing discipline of "Customer Relationship Management" a business practice and strategy that aims to build and maintain long-term mutually beneficial relationships with customers. Buttle has researched, taught and consulted widely on Customer Relationship Management and Marketing. He was the world's first university professor of CRM.
Buttle has taught Customer Relationship Management in universities on three different continents. He was appointed to a sponsored chair at Manchester Business School in the UK. Buttle currently lives and operates a customer management consulting company in Sydney, Australia, providing consulting, management development and mentoring services to for-profit and not-for-profit organizations.